Zinc, an Edu-wealth platform dedicated to transforming how Indian families save, invest, and plan for global education, has announced the launch of Ada—an innovative AI-powered counselling in Coimbatore.

As the starting point for this national mission, Coimbatore offers the ideal environment to launch Ada, empowering parents and students to plan confidently for long-term success.

Zinc is launching Ada in partnership with The Collegiate Path, a premier global education and admissions consultancy that will support its counselling services. Bringing together Zinc’s AI-powered solutions and TCP’s proven track record, this collaboration aims to equip students with personalized guidance for global education success.

Founded in 2016 by Ivy League graduates, TCP brings 20+ years of expertise in college admissions. It has helped students secure spots at top universities, including Harvard, Yale, Princeton, Columbia, and UPenn. Notably, 90% of mentees received at least one acceptance from 41 institutions, with 25% of early applicants admitted to their dream school, skipping Regular round applications.

Coimbatore, a prominent hub for education in the South, is home to numerous ambitious families seeking better opportunities for their children. Tamil Nadu consistently ranks among the top states for Indian students studying abroad, with 8% of the 8.5 lakh students heading overseas in 2023 coming from the state. Zinc’s mission is twofold - Foundational Counselling for Students and Empowering Parents Financially.

Foundational Counselling for Students: Starting early—from Grade 8 onwards—eliminates last-minute anxiety and ensures optimal outcomes. Coimbatore parents have voiced the need for high-quality counselling that’s often unavailable locally.

Empowering Parents Financially: Preparing for a child’s education shouldn’t be an overwhelming task. Zinc provides seamless and stress-free financial planning solutions that create strong financial outcomes for families.

“This partnership is a transformative step towards bridging the gap in global education access on a scale that only technology can enable,” said Amanda Miller and Meghna Prasad, Co-Founders of The Collegiate Path.

“We’re thrilled to join forces to ensure students receive well-intentioned, personalized, world-class guidance,” said Kavitha Mohammad, Zinc’s Head of Counseling.

Commenting on this announcement, Prashanth Ranganathan, Founder & CEO of Zinc, said, “This collaboration redefines how Indian students prepare for and achieve their academic dreams, through expertise and reach. Our mission is to help children and their parents find a right-fit college based on their strengths, aspirations, and goals. With Ada, we ensure that families begin this journey early, equipped with a clear roadmap and the confidence to make life-changing decisions. Starting in Coimbatore, we’re excited to bring this transformative solution to families across India.”

Ada’s approach is both innovative and empathetic. Starting with a 30 minute consultation from Ada-certified education counsellors, the program gathers insights into a child’s academics, extracurriculars, and aspirations to craft a Personalized College Path. This roadmap includes tailored university recommendations, quarterly development plans, reading lists, tailored summer programs, volunteering, internship guidance, projected costs, and funding options. Parents can then schedule in-person sessions with Ada-certified counsellors for deeper engagement, expert advice, and these counselors stay engaged with the student and parent up until they secure admissions.

The collective team includes expert counsellors who are alumni from prestigious institutions like Harvard, Stanford, Wharton, Yale, UIUC, IIT, BITS Pilani adding unmatched credibility to the program. Complementing this expertise is Ada’s proprietary AI, trained on thousands of successful applicant profiles, ensuring personalized and effective guidance for every family.

By launching Ada in Coimbatore, Zinc is taking the first step in a larger mission to redefine how Indian families approach education. As part of this journey, Zinc aims to bring structured, accessible, and expert-backed planning to families nationwide, enabling a new generation of global scholars to thrive.