Diamonds always have a special place in every jewel-lovers' heart but it is considered to be a luxury product that only the rich can afford.

Breaking that notion, Wondr Diamonds, South India’s Largest Lab-Grown Diamond Brand had introduced its unique line-up of earth-friendly/lab grown diamond jewellery including Bangles, Bracelets, Rings, Necklace, Earrings, Pendants that are peerless and priceless, and still affordable for all.

With 6 stores already launched across different parts of India, Wondr Diamond opened its 7th store in Sri Vasavi Thanga Maaligai, Big Bazaar Street, Coimbatore on Thursday.

SVT Sri Vasavi Thanga Maaligai will function as a franchise of Wondr Diamond, and offer the brand's lab-grown diamond jewellery and also feature its own gold jewellery collection.

Sharing about Wondr Diamonds,  a spokesperson said these diamonds are true to their natural counterparts. These diamonds exhibit the exact physical, chemical, and optical properties as mined Diamonds. The only difference is how they are made. He shared that these jewels are certified by leading diamond grading laboratories.

Also, these diamonds cost just 1/3rd of what the natural diamonds do, and are also earth-friendly. To obtain natural diamonds, the earth is disturbed much, whereas here, nature is left untouched and unharmed.

An assemblage of distinguished guests including Fashion Model and 'Cooku with Comali' TV Show fame Pavithra Lakshmi, B. Muthuvenkatram MA., President - Coimbatore Jewellery Manufacturers Association, Sivasubramaniam, MD, Sree Kailaii Spinners, Uma Mohan Chander, Secretary, National Model Group of Schools, Sangeetha Subash, Founder - Design Infinity, RJ Maria, Radio City and Aishwarya Gupta, Founder, Wondr Diamond launched the new shop.

Also present at the launch were the franchise partners - Sayee Balaji-Suma Latha, Balamurugan-Nirmala, Dhandapani-Rani, Ayyapan-Subashini, Satyanarayanan-Satyavathi and Sreedharan-Lakshmipriya.