Vicks’ brand ambassador Ranveer Singh unveiled the latest transformation of Vicks Cough drops recently.

“We are delighted to announce the launch of Vicks Double Power Cough Drops, our first-ever double powered transformation of India’s iconic triangular Vicks Cough drops. It is formulated based on Consumer feedback in a Bigger Size that can help relieve symptoms of throat irritation and cough,” Sahil Sethi, Category Leader, Consumer Healthcare, P&G India, said.

“New Vicks Double Power Cough Drop is a superior product for relief from sore throat and cough formulated with a proven mix of effective and well known Ayurvedic ingredients such as Menthol, Eucalyptus oil and Camphor. The new formulation designed to be stronger with 2X Menthol comes in 3 different variants in cooling menthol, soothing honey, and warming ginger – developed and tested with Indian consumers. Consumers can now pop in their favourite and well-loved cough drops for better, fast, and long relief, with superior cooling and great taste,” JaspreetKochhar, Director, Vicks Research & Development, said.

A new TV Commercial featuring the brand’s ambassador Ranveer Singh is now live.