Hero MotoCorp’s premium dealership called Premia was introduced in Coimbatore for the first time by Vasanthi Motors, near Sungam on Monday. This new showroom showcases some of the high-end motorcycles from the two-wheeler manufacturer in a modern and posh setting.

The showroom was launched by Asutosh Varma, National Sales Head of Hero MotoCorp along with Rama Rao, Zonal Head – Sales, Hero MotoCorp and M.P.Prem Anand, Managing Director, Vasanthi Motors.

Speaking to the press and media, Asutosh Varma said that this is the first Premia Dealership in Coimbatore and 4th in the entire Tamil Nadu. The Premia dealership will be State of the art, Phygital showrooms. The vehicles here will be exclusively premium.

The showroom will house Vida by Hero (premium EV Scooters), Karizma XMR, Hero X Pulse, Hero Mavrick 440 and Harley Davidson's motorbikes. Since Hero has a tie-up with Harley Davidson Motor Company, customers can experience some of the latest Harley Davidson vehicles here as well. 

When asked, does the ambiance and the product define Premia, Asutosh added that the showroom facilitates advanced customization options to customers.

"Here you (customers) can look at your motorcycle on a configurator and customize them looking at the accessories you want to. You can also know much more about the technical capabilities of a product here from experts. We encourage all our customers to come and experience what we have built here,” he said.

Regarding expansion of Premia showrooms, he said that right now, there are 50 such dealerships in the country. They have a plan to expand that to 100 exclusive outlets in a short term.

Prem Anand said that this recently introduced dealership segment from Hero is equipped to give better customer interface. Hero MotoCorp is going big in premium motorcycles and the company is creating such exclusive outlets in the country. This showroom will house the Harley X440, Hero Karizma XMR, Vida V1, and the powerful Hero Mavrick 440.

On the inaugural day, more than 15 newly booked vehicles were handed over to the customers. Asutosh handed over the keys and welcomed them to Hero family.