Myntra has released a series of ad films featuring its brand ambassadors, Tamannaah Bhatia and Vijay Deverakonda, as a part of its latest brand campaign ‘Be Extraordinary Every Day’. Tamannaah Bhatia appears in two films, promoting women’s western wear and ethnic wear while Vijay Deverakonda appears in one film, promoting men’s casual wear. Together they collectively drive home Myntra's fashion narrative, with millions of their fans from all over the country.

In their respective films, Tamannaah and Vijay are seen in a new avatar in this campaign, playing unique and interesting roles, unlike ones they typically don when endorsing campaigns. In the films they are seen waiting for their friends or meeting acquaintances during chance encounters, only to be stunned by their elevated fashion looks that make the latter look like stars. Celebrities, in their reversed roles, are in awe of the enhanced fashion quotient of their friends, achieved through the branded fashion from Myntra. This creates a sharp focus on people and their fashion, with acknowledgment on their style quotient from celebrities.