One of India's leading men's clothing brand, Indian Terrain (IT) re-launched its 5th exclusive showroom in Coimbatore near Nava India on Saturday.

Annush Ramasamy President & Managing Director of Sri KumaraGuru Mill Limited (SKG) took part as the Chief Guest and re-launched the outlet in the presence of Charath Ram Narasimhan, Managing Director & CEO of Indian Terrain and Aravind, Franchisee of the outlet.

Located opposite to Nava India Signal, this 1000 sq.ft store has been totally renovated with modern interiors. This showroom is among the firsts to be re-launched with the new design. Also, customers can see more Shirts/Jeans/Tees designs in the open and pick the product they want, by themselves. The ease of access has been increased. All the exclusive outlets of Indian Terrain will undergo such renovation in a phased manner. 

Speaking to the press and media, Charath Ram Narasimhan, Managing Director & CEO of Indian Terrain said that the revenue in last fiscal for the brand was Rs.460 cr., and they are expecting to increase that in this fiscal by 10%.

Out of the company's total sales last year, 15% came from E-Commerce, and he said that this space is also growing.

Talking about expansion, Mr.Narasimhan said that they currently have 200 exclusive stores across India, and there are plans for rapid expansion. "Across India, we are planning to open 40 stores this year; among that 20-25 stores will be coming up in South-Western part of the country like Gujarat, Maharashtra. We are looking at about opening 200 stores in the next 3-4 years in South India alone, as there is huge opportunity and potential in the South," he said.

Speaking about Coimbatore and the kongu region, he said Coimbatore alone has 10 exclusive Indian Terrain showrooms, and no other brand can boast such a figure here than IT. Besides Coimbatore, the brand has a strong presence in Tiruppur, Erode, Salem and Karur.

"We have more than 20 stores just in this belt, and no others have such presence. We realized many years back that this entire region has extraordinarily high consumption potential," he shared. It must be mentioned that Tamil Nadu has 50 Indian Terrain stores. 

Photos : Abhijith