A man named Murthy who works as a call-taxi driver participated in the Biriyani Belly contest organized at Boche Food Express Train Coach themed restaurant in Coimbatore to pay for the medical expenses of his 15-year-old autistic son. 

He placed second in the competition. Shop owner Bobby Semmanur announced that he would be given a prize of Rs 50,000. Murthy's act became viral on social media. Noticing his efforts to help his son, popular YouTuber Irfan and a couple of other online food-reviewers joined hands to provide him an aid of Rs.1,05,000.