Be an ambassador of Breast Cancer Awareness with SRIOR's new campaign!

Over the years, the Pink Ribbon has become a symbol of breast cancer awareness as it represents hope, solidarity, and strength. Across the world, October is observed as 'Pinktober' because it is a month dedicated to created awareness about Breast Cancer.

Popular edifices and monuments with rich history turn pink during this month to show their support. From the iconic building in Hyderabad to the Eiffel Tower in Paris, many similar structures turn pink this month to create a sense of awareness among public about breast cancer. It is the leading form of cancer affecting women, globally and it is preventable if precautions are taken. Hence, greater emphasis is given to spread this message in October.

In Coimbatore, Sri Ramakrishna Institute of Oncology and Research (SRIOR) is observing this month and it is offering free breast cancer screenings and mammograms throughout the month on all working days, between 9 a.m. and 5 p.m.

A new initiative from SRIOR

SRIOR as a pioneer in treating cancer is also a leader in creating cancer awareness for more than 2 decades. Hence it has launched a Digital Pledge Campaign to promote Awareness on Breast Cancer.

You can take part in the campaign by visiting the website https://mhits.in/SRIOR/breast_cancer_2024/, and take the pledge to be ambassadors of breast cancer awareness. By entering your name, and uploading your photo, you can download your own personalized pledge certificate.

SRIOR encourages participants to set this image as their WhatsApp display picture for the entire month of October, aiming to reach as many people as possible.

Why do this for more than 2 decades?

Dr. Guhan, the Director of SRIOR said that Breast cancer is the most common cancer among women in urban India, with 28.2 out of every 1 lakh women diagnosed with the disease. In cities like Mumbai, Delhi, Bengaluru, Chennai, Coimbatore, and Trivandrum, it is the leading type of cancer.

Even among educated populations in these cities, many cases are only detected at advanced stages (Stage 3 or 4), where treatment can only delay death rather than provide a cure.

If detected early, treatment may only require surgery and medication, without removing the entire breast or undergoing chemotherapy or radiation. This is why like the rest of the world, we observe World Breast Cancer Awareness Month at SRIOR—to emphasize early detection and preventive measures.

"At SRIOR, we have been doing this World Breast Cancer Awareness Month activity for the 22nd time. The day my O.P. ward does not get a breast-cancer patient with ulceration, is the day I'll end this campaign, until then this activity will go on," he stressed.

The campaign was launched by Swathy Rohit, COO,SNR Sons Charitable Trust in the presence of R. Sundar, Joint Managing Trustee of SNR Sons Charitable Trust. Highlighting the theme of this year's breast cancer awareness campaign 'No one should face Breast Cancer alone', Swathy Rohit, while delivering her address, said that 'No one should have breast cancer', and urged all to work to make this possible. 

How to make that possible?

Swathy said that our waistline has some potential to indicate our health level. A waistline that does not sync with our height is a risk. Obesity can increase the risk of diabetes, heart issues and many other diseases. Hence she wanted all to keep their Waistline/BMI in control, do light forms of exercises and sleep better.